About Us
Fashion with a purpose
Designer and CEO
Danielle Rich
The Vixen Behind the Vision
Danielle has spent her career chasing one feeling — the moment someone transforms from ordinary to extraordinary — and she wants it for everyone who wears her designs. A common item, like a denim jacket, gains personality and becomes a runway look. The piece — and the person wearing it — goes from invisible to indelible, from another face in the crowd to the Marilyn Monroe in the room.
Her fascination with fashion's transformative power started at age 8, the first time she saw her favorite film of all time: Grease. In the final scene, Sandy trades her cardigan for a skin-tight black bodysuit, a leather jacket, and red heels — and walks away a different woman entirely. That image never left her. It shaped her belief in what's possible: that the right outfit doesn't just complement who you are, it can hand you an entirely new sense of power. Fashion gave Sandy her power, and Daniella has spent her career trying to give that same power to everyone who wears her designs.
To wear a 1 Of One design is to become a mystery people can't wait to unwrap — to look closer at, to listen to, to see, to know.
You are 1 of One.